Third World War against Spam is Coming!

We all remember in latest 1990s and early 2000s when anti-spam applications soared the internet in hopes of closing that running crispy chips all over the pages. Major cybersecurity corporations made their fortunes by the hope of reliving everyone’s street with less fatty ads. Later on, and year by year, a neater way of digital advertising starting to soar with small banners in applications and on the verge of small corners inside social media sites. Again,web browsers found their ways to block those areas and...

Interrogating Mark Zuckerberg!

On Tuesday afternoon, Facebook’s chief executive, Mark Zuckerberg, attended the two hearings of Congress to testify on important issues in Facebook. The main topics of hearings were on the company’s mishandling data and Russian Interference during 2016 presidential election. He affirmed that he worked with special counsel Rober Mueller’s investigation into the Russian issue and its meddling in the 2016 presidential election. The session of hearing lasted approximately five hours. Mark Zuckerberg faced decisive questions from lawmakers who instigates many sensitive issues concerning with Facebook’s...

Russia Invades the Advertising Market

  According to the rapid development of information technology in the world, we have seen many countries commencing on exchanging expertise in the international market. Many analysts realize the volume of changes in the field of business, taking into consideration that new countries have entered into new markets with new professions. This concept is based on the deep understanding of the country’s tendency, and what happens in the era of technology. To set the matter straight, we have noticed that Russia had suffered a lot...

Advertising Scandal in Olympic Games

  Companies endeavor to sustain its presence in the market during certain international events because these events have a great importance to market its products and services. Moreover, the aim of these campaigns is to consolidate its participation and gain an active contribution in the market in order to pay the customers’ attention. But some campaigns fail due to unexpected circumstances or unreasonable promises, which may result in big losses and lack of trust. The 1984 Olympic Games was held in USA at Lose Angeles....

Translation Results in Advertising Losses and Cultural Differences!

  Most companies try to launch advertising campaigns in order to market its products around the world. Since there is a difference in language from country to another, the element of translation may be used in order to make the audience closer to the services or to the advertised products. But translation may sometimes result in grave mistakes which affect to the advertising company, and this is what the process of translating had caused to Pepsi company in 1963. In fact, Pepsi had launched in...

How to Choose Remarkable Slogans

  Business has always important elements which help consolidate the criteria of the company values . The companies, which are aiming to be established in the market, try to find out certain logos and attractive slogans. These elements determine the way of working in the market which is considered as a door to inform others about its trend and tendency. After choosing logos, the individuals begin to think about opting a certain slogan which represents the company and the methodology of the adopted business. To...

What is Said on Malls

  We have noticed a great development in the field of advertising recently, taking into account that advertisements have become an essential part of our life. Its expansion has helped us to know all new products, services and companies. As a matter of fact, people also share us the same impression on what is marketing nowadays. This trait has instigated the companies to expand its advertising criteria to the fact that we have seen a lot of advertisements in the malls. These advertisements are shown...

Stagnation in Advertising Market

Companies in the realm of business realize the volume of risks which may face at the time of stagnation. But a very important question raises whether the advertising market can affect or not. The answer is very simple. The advertising market can be affected by stagnation since this field is considered as an adjacent element to business. This means that the advertising market can be affected by all changes and problems of the market. To begin, we have to define the word “stagnation” economically. Stagnation,...

Out-Of-Home (OOH)

Out-Of-Home is a developed way which makes the people see or hear what is shown when they are outside their homes. Out-of-home, media advertising or outdoor advertising focuses on marketing consumers when they are “on the go” in public places, in transit, waiting, and/or in specific commercial locations.  Types: 1- Billboards 2- Street Furniture 3- Transit 4- Place-Based Billboard advertising is a traditional OOH advertising way, but it has formed a significant growth in digital OOH in recent years. Traditional roadside billboards remain the predominant...

Abstaining from Advertising in Iraq

Advertising is a new language which helps the companies to promote and market their products, knowing that it is one of the ways of spreading its brand to the consumers. To understand this feature, it is important to know that advertising plays a great role and an active factor towards what the audience waits. In an era of rapid development, advertising has achieved a great boom by using certain ways which help the services or product to be known by the people. But any products...

Reasons Beyond Collapsing Nokia

Nokia is one of the most important leading companies in the markets of cell phones and other technologies. But what is important here is to shed light on some points which led to Nokia’s collapse in the manufacturing of cell phones, taking into consideration that it has been the main player in this field for many years. To begin and underline the main reasons, Nokia has shortsighted towards its innovations and technology to the fact that it had not tried to develop its standards on...

A Simple Example of Corruption in Iraq

There are a number of points which are related to advertising field in Iraq. These points have a great impact on gaining bad reputation and consolidating corruption. This has led to a certain amount of lack of trust between the advertising agencies and business owners. Some of these points are general, and they affect the country in most fields. In this article, we are discussing some of these points, trying to elaborate how they are affecting advertising and how this issue can be solved. One...