Harf

We are see-through visionary alchemists of communication… We are transparent trailblazing spin doctors.

A dynamic public relations agency collaborating with individuals, businesses, and organisations to evolve, promote, and protect their brands and reputations. We are NOT your conventional ‘professional’ agency. In fact, we defy traditional norms. Harf relies on a blend of intuition, data, and facts to make informed decisions and respond effectively. Our youthful and revolutionary team designs communication strategies that empower clients to lead and act with certainty, earning the trust of their stakeholders.

Since its inception, Harf has been an independent, non-conformist, family-run company with deep roots in 1992. Harf channels its profits towards overcoming weaknesses, increasing productivity, offering growth opportunities for its employees, and transforming the Iraqi PR industry. Our daily pursuit revolves around core values: the relentless chase for excellence, the freedom to be curious, and the courage to uphold integrity. We don’t abide by rigid rules or policies… we are adaptable.

The Drive.

Failure is an ever-evolving, treacherous landscape that keeps us agile, thinking ahead, and striving for more. Success is fleeting; the moment you achieve it, you risk failure. That’s why we are fueled by the challenge of overcoming failure.

Excellence, curiosity, and courage form the essence of Harf, driving our continued growth as a firm. These qualities distinguish us from our competitors and ensure our relevance to clients and the industry.

The Brand.

Harf /’ħərf/ (v.) (AR: حرف): letter in Arabic. The letter represents the most fundamental form of communication. The world’s first letter originated in Mesopotamia, ancient Iraq. Harf Promotions is a modern tribute to this pioneering legacy. Harf is dynamic, as it captures the essence of a living language.

If you’re looking for New York sophistication, Harf may not be the agency for you. We embody Iraqi ingenuity; our deep understanding of the local market enables us to adapt international standards and expertise to cater to the unique needs of the Iraqi audience. Our services are tailored for those who appreciate our values and mission, making us highly selective in accepting new accounts.

Our mission is to provide strategic communication, counselling, and programming that enable our clients to cultivate strong relationships with stakeholders, influence attitudes, inform audiences, and shape behaviours with the potential to create a positive impact on our society.

We combine specialised knowledge of practices and industries, local market insights, proprietary research, and industry-leading creativity. We are committed to forging long-term, rewarding partnerships that deliver substantial value to our clients and foster continuous growth in our team members. We champion our select clientele, who seek innovative solutions and drive change.

The Truth.

Souqing /’su:qıŋ/ (n.) (IQ: تسويق): the art of creating value for brands by curating people’s emotions for premium products and/or professional services; in other words, ‘Souqing’ is marketing with an Iraqi touch, and that’s our craft. Souqing transcends mere translation or transliteration of Western marketing concepts. The mentality of war-affected communities can negatively impact marketing gold standards elsewhere. Harf skillfully navigates the minds of the Iraqi people by blending unique ingredients collected from Basrah’s Ashar creek to Delal bridge in Zakho. Our Harfers are a diverse, cooperative team of leaders dedicated to making the impossible a reality. Crafting magic requires rolling up our sleeves and immersing ourselves in the field.

Capabilities. αβically

  • Corporate Communications
  • Crisis Management
  • Events Management
  • Experiential Marketing
  • Influencer Marketing
  • Internal Communications
  • Marketing Strategy
  • Media Buying
  • Media Relations
  • On-Ground Activation
  • Out-of-Home Media
  • Public Relations
  • Reputation Management
  • Social Services
  • Training/Consultation

Footnote: We do not tolerate any form of modern slavery, forced labour or human trafficking in any part of our business or supply chain. We are committed to making progress against the United Nations Global Compact’s ten principles.

Communications Agency

Harf Promotions is the first & only Iraqi Communications & Public Relations Agency

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