The phrases “publicity” and “public relations” are commonly used interchangeably. However, because they are two distinct fields, it is vital to correct this. Publicity is one of many elements of public relations, which includes a variety of other ...
Steve Jobs’ appreciation for his boyhood house sparked his curiosity in design. It was in one of the several working-class communities created between San Francisco and San Jose by builders who churned out affordable modernist tract houses for the postwar suburban ...
Public Relations is the arrangement of methods and systems identified by overseeing how data about an individual or an organization is spread to the general population, particularly the media. Its essential objectives are to spread important organization news or occasions, ...
Digital Advertising in the MENA region is one of the most competitive industries with potential growth in Ad Spend according to predictions. The region includes several markets including the GCC countries, Egypt, and several other key markets. Basically, the common factor ...
I belong to a private Facebook group where journalists and publicists mingle over story ideas and mutual needs. It’s a great group where media and public relations pros exchange ideas and discuss emerging trends in the industry. Recently someone asked, “is PR ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...