Marketing @ Middle East
It is crucial to align your marketing strategy with market objectives such as user experience and creative channels. Many major brands have used the same marketing strategies in local regions for many years for a simple reason: it previously worked. However, it is better to use social media engagement to monitor trends and define potential customers’ primary motivations.
For emerging markets such as the Middle East, creating a visible online presence and pursuing a robust social media marketing strategy can seem rather complicated. Global brands and consumers want brands to differ in these regions from consumers in different areas. As global social media consumption grows each year, brands and marketers have to adopt a more local approach. Different regions have various social networks, languages, cultural expectations, and a number of other hurdles that marketing teams have to overcome. Regional influence in media and marketing campaigns is often a personal experience.
Successful online marketing in the Middle East requires insights and feedback from local experts who can advise on tailoring and optimising strategies for the region. At Harf, we work with market specialists and linguists to ensure that your campaigns are local and tailored to the sensitivities of the region.
Brands with low marketing budgets that cannot afford extensive TV campaigns can benefit from low-cost digital and social media campaigns. The majority of Arab youth watch videos from popular YouTubers for short entertainment videos and digital marketing can be used in this area to bring out these videos. Digital / social media are a cost-effective means of reaching and addressing target groups and various demographic factors.
Regional marketers know that consumers preferences vary across the region, and online conversations and consumer behaviour differ between the Iraq, United Arab Emirates, Saudi Arabia, Lebanon, and Qatar. The spread of the Internet and differences in market spending habits are significant when targeting MEAs in the Middle East.
The Middle East region has developed during the past five years and is influenced by global trends such as e-commerce, entrepreneurship, media, fashion influencers, brands, and lifestyle products. That makes the fast-growing region a lucrative business for luxury beauties, fashion, and electronics. Indeed, the region has the highest per capita spending on cosmetics, beauty, and fashion products globally.
Marketing in the Middle East has become an issue that only a small number of people care about. If you do not have an unclouded vision to answer these questions, you can establish your marketing start-up in this region of the Middle East. We can confirm that this region is making and includes individuals trying to get on board with marketing challenges and struggles.
Just a few years ago, the Middle East was seen as a place that followed global trends, but it can undoubtedly be said that today it is a place where worldwide marketing and communication trends are emerging on a daily basis. The target group of consumers in the region is not limited to international companies; marketing in the Middle East is also vital for start-ups and small businesses in the region, attempting to expand to various countries in the Arab world.
The Middle East is an important market for any brand. Brands define their territory as a region and focus their marketing strategy on the aforementioned market collection. This is because each market segment has similarities in culture, language, and habits, but distinct differences can be seen when comparing the market with other segments. Choose your marketing partners wisely.