Not One Creative Bone in Your Body – May the Lord Help You
In the field of PR, the term CREATIVITY describes as:
A creative theme is a broad “big idea” that grabs people’s attention and conveys a message in a unique way. We need innovative ideas for media relations, social media, and content in PR, as well as a broad creative topic to assist us in constructing a larger plan.
The need for CREATIVITY in PR:
PR practitioners may use creativity as a problem-solving strategy to assist them to reach their communication goals. Our clients hope to do is something along the lines of “sell more widgets” or “increase footfall.” These messages must be presented in unique and innovative ways that are consistent and align well with these organizations. Here comes a problem which is figuring out how to accomplish it in a creative and strategic way.
Here is why CREATIVITY is important in PR:
- Pitches are won by creativity.
- Our ability to outmaneuver opponents, who frequently have more funds, is based on our creativity.
- The hook that may connect the tactical to something more important and strategic is creativity.
- Original dialogue will garner greater attention, as seen by media coverage, social media shares, and in-person conversation.
- Well targeted creativity has an emotional impact on viewers.
- Emotional connection will have an impact on viewers in ways we hadn’t anticipated.
- Creativity is the essential human attribute that keeps us linked to one another in the age of AI, automation and algorithms.
The Art of becoming CREATIVE:
Some of us are more naturally creative than others, and there are several ways to generate fresh ideas. Here are a few pointers to help you become more creative at work or in your personal life.
These strategies are the major ideas that will come at hand, however, there are a few recommendations that can be helpful as well:
- Determine the appropriate level of risk for you and your company. While most businesses dislike taking chances, others, particularly challenger brands are ready to take greater ones. Within the PR world, there is a lot of talk about risk and originality.
- Effective brainstorming requires the use of planning and advertising tactics. Later, we examine a few planning approaches.
- Take a creative course, there are a plethora of options, particularly those offered by the CIPR and PRCA, but there are also many of non-PR related creativity courses available. There are training courses available that cover all the approaches in which it will be useful.
- Manage those that destroy creativity. Make restrictions to prevent these folks from sapping creativity’s impetus. Creativity is a sensitive process, and some people might inhibit creative energy through no fault of their own. Ensure that everyone understands and consistently adheres to the rule that no idea is ignored, and that those who may subconsciously or otherwise stifle innovation are balanced with those who add to it.
- Think like a child as it may seem silly but being playful and following amusing or even stupid thought processes might help others come up with new ideas. Furthermore, when one member of a group breaks free from adult norms, it allows others to do the same, allowing them to participate in ways they never imagined possible.
- Collaborate with others, it allows us to develop empathy for a variety of audiences and detect new thought patterns, both of which enhance our creative thinking processes. Seek out creative brains and enable them to feed your creative energy, and we don’t hang around with likeminded individuals by accident. People who are creative are drawn to other creative people.
- The grind is regarded as a badge of honor, with every hour under the sun praised and idleness regarded as a sin. Avoid the grind and let your thoughts wander, the idea of “the grind” in entrepreneurship and business has been discussed extensively. I am more productive when the working day is shorter, and I know that creativity typically occurs in the first hour of the day. Allow yourself (some) free time throughout the workday to “play,” relax, or postpone.
- Even though we now spend most of our time banging away at the keys of a laptop, paperback note pads are fantastic for doodling on. A poorly thought-out notion may frequently enhance or even contribute to the development of a better and more robust creative topic.
- Make a list of your ideas, no matter how foolish or ill-thought-out they are. A poorly thought-out notion may frequently enhance or even contribute to the development of a better and more robust creative topic.
- Art may be found in all forms, from the intellectual to the frivolous and insignificant. Art may appear arrogant to some, yet it helps us to experience the world through the eyes of others. It’s crucial for coming up with concepts that will appeal to a variety of people.
Techniques and Tools to Help You Think More Creatively
Learn to use creative thinking tools and approaches in your public relations work. While brainstorming is a fun and flexible discipline, we may employ a variety of strategies such as mind-mapping, check-listing, and the renowned Six Thinking Hats, developed by the illustrious Dr. Edward De Bono. Many of the approaches were established by industry, especially engineers and quality assurance specialists. Looking outside of the public relations sector may teach you a lot.