Prepare For the New Year With These Five Public Relations Tips

The year 2021 is drawing to a conclusion. It’s only natural that when the evenings grow longer, your start-up may decide that it’s time to call a halt to its public relations activities for the year. I’ve got some bad news for you: ugly Christmas sweaters aren’t an indication that you should cut down on your PR efforts. In fact, while your opponent’s put on an itchy sweater with ‘Merry Christmas, Ya Filthy Animal’ embroidered on it, you may go for the earned wins they miss and put yourself in a better position for the new year. Is it possible to be alone at home? It’s more of a home run!

Interested? Then have a look at our list of six public relations strategies to guarantee your company closes the year on a high note:

1.      Pitch to the press and publications as much as possible

Winding down your pitching efforts towards the end of the year is one of the worst blunders you can make. Building and maintaining connections with the press takes time, as I’m sure you’re aware. In fact, we believe that before pitching, you should spend two months nurturing your relationship with a certain newspaper or writer. Why put in all that effort just to have it squandered because others are hanging stockings over the fireplace? It appears silly, doesn’t it?

We propose that you keep pitching, pitching, pitching throughout December, just like you did the rest of the year. If you’re having trouble coming up with pitch ideas, consider using media tracking software. Here are five things we think you’ll enjoy, it’s also worth looking into some additional kind of earned media successes you haven’t explored before, such as:

  • Guest Articles
  • Podcast Appearances
  •  Product Reviews

Again, whatever you do, don’t ghost on the press.

2.     Maintain a social media presence

During the holidays, people spend more time on social media. It’s not difficult to see why. You’ve seen it before. You’re in a food coma after eating your weight in turkey and green bean casserole. You seek alone by reading through social media since you are no longer sociable. Right? You’re not the only one who feels this way. The end-of-year celebrations are a great opportunity for your firm to have some fun with its social media marketing plan. It is, after all, the season to be merry.

Here are some suggestions for adding to your social media calendar at this time:

  • Change your logos to reflect the holiday; It’s that easy. Put a turkey on your Facebook profile photo if it’s Thanksgiving. Add a Santa hat to your logo if it’s close to Christmas.
  • Stream a workplace gift exchange; If your team is doing a secret Santa, why not broadcast it on Facebook Live, IGTV, or your company’s story?
  • Act as though you’re Santa Claus; The holidays are a great opportunity to give back to your fans. During the Christmas season, you might achieve this by giving unique deals or competitions.

3.     Don’t cease publishing new stuff

As previously said, the end of the year is not the time to cease producing content. It should, in fact, go as smoothly as the rest of the year. If you want your start-up to succeed, you’ll need to keep posting a combination of:

  • Media that is owned
  • Media that has been earned
  • Paid advertising
  • Media that is shared

However, because earned media material is the purpose of PR campaigns, we’ll concentrate on it here. Given that it’s the end of the year, you might want to review and share some of your earned media highlights via social media. There’s also nothing keeping you from reaching out and pursuing more earned media victories over the holidays.

4.     Any significant announcements should be postponed until 2022

Yes, the Christmas season is a great time to get creative with your own media. Furthermore, while others are relaxing, you may be able to get more earned media victories. Despite this, important announcements should not be made during the Christmas season. Many individuals aren’t working, and large projects may be on hold until the new year. As a result, your start-up’s important announcement may go unnoticed at this period. As a start-up, you’re probably only going to make one or two highly remarkable announcements every year. Furthermore, writing the right press release takes time and effort. With this in mind, you want to make sure your timing is perfect. The end of the year isn’t the best time to do it. You may be overjoyed and want to scream your good fortune from the rooftops, but trust us when we say that you should save that golden egg until the new year.

5.     Examine your overall performance at the conclusion of the year

The year 2021 is drawing to a conclusion. It’s only natural that when the evenings grow longer, your start-up may decide that it’s time to call a halt to its public relations activities for the year. I’ve got some bad news for you: ugly Christmas sweaters aren’t an indication that you should cut down on your PR efforts. In fact, while your opponent’s put on an itchy sweater with ‘Merry Christmas, Ya Filthy Animal’ embroidered on it, you may go for the earned wins they miss and put yourself in a better position for the new year. Is it possible to be alone at home? It’s more of a home run!

Interested? Then have a look at our list of six public relations strategies to guarantee your company closes the year on a high note:

1.      Pitch to the press and publications as much as possible

Winding down your pitching efforts towards the end of the year is one of the worst blunders you can make. Building and maintaining connections with the press takes time, as I’m sure you’re aware. In fact, we believe that before pitching, you should spend two months nurturing your relationship with a certain newspaper or writer. Why put in all that effort just to have it squandered because others are hanging stockings over the fireplace? It appears silly, doesn’t it?

We propose that you keep pitching, pitching, pitching throughout December, just like you did the rest of the year. If you’re having trouble coming up with pitch ideas, consider using media tracking software. Here are five things we think you’ll enjoy, it’s also worth looking into some additional kind of earned media successes you haven’t explored before, such as:

  • Guest Articles
  • Podcast Appearances
  •  Product Reviews

Again, whatever you do, don’t ghost on the press.

2.     Maintain a social media presence

During the holidays, people spend more time on social media. It’s not difficult to see why. You’ve seen it before. You’re in a food coma after eating your weight in turkey and green bean casserole. You seek alone by reading through social media since you are no longer sociable. Right? You’re not the only one who feels this way. The end-of-year celebrations are a great opportunity for your firm to have some fun with its social media marketing plan. It is, after all, the season to be merry.

Here are some suggestions for adding to your social media calendar at this time:

  • Change your logos to reflect the holiday; It’s that easy. Put a turkey on your Facebook profile photo if it’s Thanksgiving. Add a Santa hat to your logo if it’s close to Christmas.
  • Stream a workplace gift exchange; If your team is doing a secret Santa, why not broadcast it on Facebook Live, IGTV, or your company’s story?
  • Act as though you’re Santa Claus; The holidays are a great opportunity to give back to your fans. During the Christmas season, you might achieve this by giving unique deals or competitions.

3.     Don’t cease publishing new stuff

As previously said, the end of the year is not the time to cease producing content. It should, in fact, go as smoothly as the rest of the year. If you want your start-up to succeed, you’ll need to keep posting a combination of:

  • Media that is owned
  • Media that has been earned
  • Paid advertising
  • Media that is shared

However, because earned media material is the purpose of PR campaigns, we’ll concentrate on it here. Given that it’s the end of the year, you might want to review and share some of your earned media highlights via social media. There’s also nothing keeping you from reaching out and pursuing more earned media victories over the holidays.

4.     Any significant announcements should be postponed until 2022

Yes, the Christmas season is a great time to get creative with your own media. Furthermore, while others are relaxing, you may be able to get more earned media victories. Despite this, important announcements should not be made during the Christmas season. Many individuals aren’t working, and large projects may be on hold until the new year. As a result, your start-up’s important announcement may go unnoticed at this period. As a start-up, you’re probably only going to make one or two highly remarkable announcements every year. Furthermore, writing the right press release takes time and effort. With this in mind, you want to make sure your timing is perfect. The end of the year isn’t the best time to do it. You may be overjoyed and want to scream your good fortune from the rooftops, but trust us when we say that you should save that golden egg until the new year.

5.     Examine your overall performance at the conclusion of the year

Instead than focusing on fresh announcements, the end of the year is a good time to reflect on and analyse your PR strategy for the previous year. If you’re wondering to yourself, “What if I don’t have anything in place to track my PR success?” You must begin immediately! There was no true method to measure the performance of your PR strategy in the dark days of conventional PR outside newspaper clippings and TV appearances. However, with the growth of digital PR, you now have a multitude of indicators to analyse in order to assess and evaluate your PR efforts. Here are a few examples:

  • How many mentions did you acquire as a result of an earned media win?
  • Backlinks – How many backlinks have you acquired from earned media, and what is the follow/no-follow ratio?
  • When compared to your competition, your share of voice is the number of mentions you received.

An honest evaluation of your PR performance might help you identify areas and techniques where you can improve in 2022.

6.     Start thinking about next year now

The end of the year is an excellent time to begin completing your 2021 goals. Although it’s tough to forecast PR trends for 2021, you can utilize your 2020 research to offer yourself the greatest opportunity of kicking off the new year on the right foot. This is an excellent time to set your company’s key performance indicators (KPIs) for the coming year. KPIs determine whether or not your PR efforts are successful. These might differ from one firm to the next and include:

  • Lead volume — the number of leads you’re capturing, as well as the source of earned media
  • Website referral traffic – how much traffic does earned media recommendation provide to your site?
  • How many people are engaged with your content and social media platforms on a regular basis?

“Fail to plan, plan to fail,” as Benjamin Fraklin famously stated. This is especially true in the field of public relations. As a result, make sure your PR team meets before the end of the year to plan your 2022 approach.

Lastly, consider…

People may believe that December is the time to kick back with an Eggnog and relax. When it comes to public relations, though, they couldn’t be more incorrect. The end of the year brings with it certain chances that your rivals may overlook. It’s time to chase down unclaimed earned media victories, have some fun with your business branding, look back on your PR output from 2021, and plan your PR strategy for 2022.

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