Media relations firms ensure a degree of coverage that strengthens journalistic connections. Any firm that wants to boost its presence in the media needs to invest in media relations. The advantages of a well-executed media relations effort are discussed in this ...
In a business, what is the role of public relations management? Maintaining a favourable public image is in everyone’s best interests and surely should be yours too. Whether a public or private sector organization, good management of the public’s impressions of ...
There are almost endless possibilities to encounter PR in daily life, I will discuss a few where I can see the effect that PR does on a daily basis. Articles from the Press There are numerous such instances of public relations in daily life. Kitchen sections of major ...
During Covid-19 symptoms of anxiety or depressive disorder have escalated, however in media and popular culture, mental illness is still frequently presented as something to mock or dread. According to the American Psychiatric Association, more than half of patients with ...
If you’re seeking to conduct some press work in the Middle East, whether you work for an agency or for a client, make sure you don’t fall into the same traps that others have. Before visiting the Middle East, there are four things you should know: ...
When you are about to close the deal with a complex customer there may be several thoughts running through your head such as: • You fear your customer backing off at the last minute • You are not sure of their thought process and what is stopping them • You get frustrated ...
When a crisis occurs, the last thing you should be doing is arguing who is choose for a speech with the public. Choosing the finest advocate for your cause isn’t an undue it’s a need. Your spokesman is a representative of your company, and you need someone who ...
In the field of PR, the term CREATIVITY describes as: A creative theme is a broad “big idea” that grabs people’s attention and conveys a message in a unique way. We need innovative ideas for media relations, social media, and content in PR, as well as a ...
The company website is one of the most useful instruments in the PR toolbox, and it is absolutely and completely different from old PR approaches and methods, yet it is critical to your PR success in the current day. The technology available today such as your website is ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...