Comms

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5 March 2023

The Marketing Value of Brand Chimes

Introduction Recently, an article on Gadget Hacks reported that iPhones now have a feature Macs have had for nearly 40 years: the ability to play chimes when they start up. While some may see this as a small and insignificant update, others recognise the marketing value of ...

21 July 2021

Public Relations: The King of Marketing!

When Public Relations (PR) first appeared in the early 1900s, it was based on journalism, which was the basis for most companies that wanted to read its name in the paper. As PR evolved, it evolved into a more sophisticated approach to getting the right message and ...