Harf Promotions
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Traditional public relations were all about sending the appropriate message to the right people at the right time with a single message conveyed through mass media (press, TV, radio). Because of the present multi-channel, multi-device digital ecosystem, online communications ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...