As a PR and communications agency based in Baghdad, we at Harf have been following the recent news regarding Iraq’s decision to shift towards the yuan for China imports. This move has significant implications for Iraq’s economic and political relationships, and ...
Traditional public relations were all about sending the appropriate message to the right people at the right time with a single message conveyed through mass media (press, TV, radio). Because of the present multi-channel, multi-device digital ecosystem, online communications ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...