Middle East

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24 February 2023

Iraq’s Decision to Pivot Towards Yuan: Implications for Reputation and Relationships

As a PR and communications agency based in Baghdad, we at Harf have been following the recent news regarding Iraq’s decision to shift towards the yuan for China imports. This move has significant implications for Iraq’s economic and political relationships, and ...

21 July 2021

Marketing @ Middle East

It is crucial to align your marketing strategy with market objectives such as user experience and creative channels. Many major brands have used the same marketing strategies in local regions for many years for a simple reason: it previously worked. However, it is better to ...