Traditional public relations were all about sending the appropriate message to the right people at the right time with a single message conveyed through mass media (press, TV, radio). Because of the present multi-channel, multi-device digital ecosystem, online communications ...
In recent years, we have all noticed that the use and influence of social media marketing have increased. With everyone from baby boomers to millennials using at least one social media network, it’s safe to assume that social media marketing is the new word-of-mouth ...
The importance of public relations is obvious by now, it is the way of telling your company’s story and a way to design your company’s future. However, when public relations is focused upon more than the services provided then we have a big problem! Public relations’ aim is ...
One of the most cost-effective methods for small businesses to create brand recognition is through public relations. Unlike marketing, which focuses on promoting a company’s products and services, public relations are primarily concerned with public communication. An ...
There is a difference between Corporate Social Responsibility (CSR) and Public Relations (PR). Everyone appears to know what the phrase “Public Relations” implies, but not everyone knows what it means. I have been working in Iraq for years and I noticed that many ...
When your company is new, your main goals are to keep the focus on your company, carve a path for future growth, and understand how to generate public news about your brand. And, because most startups have a limited budget, they aim to build a market presence at the lowest ...
You might be wondering whether public relations is still relevant in today’s world and how are social media networks influencing the art and science of public relations so quickly? News and information may now travel at the speed of light. The method in which public ...
As much as we would all prefer to be free of crises, it is an imaginary concept that does not exist. In business, a crisis is unavoidable, but there are methods to manage one before it becomes uncontrollable. Companies are in grave danger of losing control of the terrible ...
It is indeed scary to trust any person, friend, or relative with your brand’s reputation, let alone an agency. However, you can’t control or monitor every section of your company alone. Our words might feel biased to you, but that’s only because we know our worth and how ...
It is frequently misunderstood that organizations use public relations solely for advertising purposes. However, the public relations (PR) system is concerned with shaping and maintaining the organization’s image and reputation in the eyes of its various audiences, as ...