Traditional public relations were all about sending the appropriate message to the right people at the right time with a single message conveyed through mass media (press, TV, radio). Because of the present multi-channel, multi-device digital ecosystem, online communications ...
As much as we would all prefer to be free of crises, it is an imaginary concept that does not exist. In business, a crisis is unavoidable, but there are methods to manage one before it becomes uncontrollable. Companies are in grave danger of losing control of the terrible ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...