The Marketing Value of Brand Chimes


Recently, an article on Gadget Hacks reported that iPhones now have a feature Macs have had for nearly 40 years: the ability to play chimes when they start up. While some may see this as a small and insignificant update, others recognise the marketing value of this feature. As a marketer, I believe that incorporating chimes into products can significantly impact brand recognition and customer loyalty. In this post, I will discuss three reasons why chimes are an effective marketing tool.

The Power of Sound

Sound has the power to evoke emotions and memories in a way that visual cues cannot. By incorporating a unique chime into a product, a company can create a memorable experience for its customers. When they hear that chime, they will immediately associate it with the brand and the positive emotions they felt when using the product. This creates a strong sense of brand recognition and can increase customer loyalty.

A Sense of Nostalgia

The chimes used in Macs and iPhones are iconic and recognisable. For many people, the sound of those chimes brings back memories of using those devices throughout the years. By incorporating those same chimes into new products, companies can tap into a sense of nostalgia and create an emotional connection with their customers. This not only increases brand recognition but also creates a sense of familiarity and trust between the customer and the company.

Differentiation from Competitors

In a crowded market, it can be difficult for a company to differentiate its products from those of its competitors. By incorporating a unique chime into their products, companies can create a point of differentiation that sets them apart from the competition. This can be particularly effective in industries where the products themselves are similar or identical. The chime becomes a way for customers to identify one brand from another, increasing the likelihood that they will choose that company’s products over those of its competitors.


In conclusion, chimes are a powerful marketing tool that companies can use to increase brand recognition, customer loyalty, and differentiation from competitors. While some may see this feature as insignificant, the marketing value it provides is significant. As companies continue to innovate and incorporate new features into their products, they should consider the impact that sound can have on their customers and their brand.

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