Difficult customer? Stop whining and do this!

When you are about to close the deal with a complex customer there may be several thoughts running through your head such as: • You fear your customer backing off at the last minute • You are not sure of their thought process and what is stopping them • You get frustrated ...

PR and Publicity – Stop mixing them up!

The phrases “publicity” and “public relations” are commonly used interchangeably. However, because they are two distinct fields, it is vital to correct this. Publicity is one of many elements of public relations, which includes a variety of other ...

Apple’s success? Simplicity!

Steve Jobs’ appreciation for his boyhood house sparked his curiosity in design. It was in one of the several working-class communities created between San Francisco and San Jose by builders who churned out affordable modernist tract houses for the postwar suburban ...

What Is Public Relations (PR)?

Public Relations is the arrangement of methods and systems identified by overseeing how data about an individual or an organization is spread to the general population, particularly the media. Its essential objectives are to spread important organization news or occasions, ...

ما هي العلاقات العامة؟ وما دورها الفعال في تسويق المؤسسات؟

العلاقات العامة هي واحدة من أكثر الطرق فعالية لبقاء ونمو المؤسسات في اذهان الناس. بحيث يزداد يوميا قدر الاستثمار الهائل من الوقت والجهد الذي تنفقه المؤسسات والشركات للتميز بواسطة الاستراتيجيات العلاقات العامة والتسويق الخاصة بها. في هذا المقال سوف نسلط الضوء حول توضيح مفهوم ...

FAQ: PR vs Advertising — Are They Different?

Public relations (PR) and advertising are both incredibly useful components to any growing or established business. Both titles focus on consumer outreach and brand recognition. However, there can be some confusion between what the duties of the two aspects entail. What is ...