Public Relations is the arrangement of methods and systems identified by overseeing how data about an individual or an organization is spread to the general population, particularly the media. Its essential objectives are to spread important organization news or occasions, ...
العلاقات العامة هي واحدة من أكثر الطرق فعالية لبقاء ونمو المؤسسات في اذهان الناس. بحيث يزداد يوميا قدر الاستثمار الهائل من الوقت والجهد الذي تنفقه المؤسسات والشركات للتميز بواسطة الاستراتيجيات العلاقات العامة والتسويق الخاصة بها. في هذا المقال سوف نسلط الضوء حول توضيح مفهوم ...
Public relations (PR) and advertising are both incredibly useful components to any growing or established business. Both titles focus on consumer outreach and brand recognition. However, there can be some confusion between what the duties of the two aspects entail. What is ...
Politicians have historically faced some of the highest levels of scrutiny of any other profession. With the rise of the internet and social media in the past couple of decades, reputation management is getting even more challenging to control. While political marketing has ...
It is crucial to align your marketing strategy with market objectives such as user experience and creative channels. Many major brands have used the same marketing strategies in local regions for many years for a simple reason: it previously worked. However, it is better to ...
When Public Relations (PR) first appeared in the early 1900s, it was based on journalism, which was the basis for most companies that wanted to read its name in the paper. As PR evolved, it evolved into a more sophisticated approach to getting the right message and ...
Digital Advertising in the MENA region is one of the most competitive industries with potential growth in Ad Spend according to predictions. The region includes several markets including the GCC countries, Egypt, and several other key markets. Basically, the common factor ...
I belong to a private Facebook group where journalists and publicists mingle over story ideas and mutual needs. It’s a great group where media and public relations pros exchange ideas and discuss emerging trends in the industry. Recently someone asked, “is PR ...
I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for turning their clients in the direction of firms like Harf when those ...
Hello again with the newest blog or what we like to call ‘trends’ by Harf Promotions. We thoroughly thought about restructuring the content in 2020 for the new decade thus we are starting from scratch a series of posts to keep you updated about novelties of marketing and ...